I’m So Effing Hungry.

I'm So Effing Hungry: Why We Crave What We Crave—and What to Do About It by Dr. Amy Shah is a non-fiction book that provides a science-based approach to managing hunger and food cravings. The book debunks common myths about dieting and willpower, explaining that cravings are not a personal failing but are influenced by powerful biological forces. Dr. Shah introduces the concept of psychobiotics—healthy gut bacteria that affect mood, hunger, and cravings. She presents a 5-step program to help readers break free from the cycle of dieting, offering strategies to replenish the body with nourishing foods, rewire the brain's addiction pathways, reset circadian rhythms, refresh with better sleep, and retrain the body with exercise. The book is designed to help individuals take charge of their health and cravings without feeling deprived, providing actionable advice, recipes, and "hunger hacks."